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| Joe |  Big KJanuary 19th, 2007 09:17 AM Remember "Big K"? LOL. I did a project on K-mart and the retail industry back in 1998-1999 when I was in graduate school. They were in BIG trouble back then. It was a long, detailed project which I got an "A" on. It was one of my last MBA school projects. One of the things I DISTINCTLY remember highlighting as a SWOT (Strengths, Weaknesses, Opportunities, Threats) for K-mart was that Sears, as a competitor had strong brand recognition, and I mentioned Craftsman and Kenmore as two examples. It's eroded a bit since then, but Craftsman and Kenmore years ago meant: USA made Good value Good quality Long lasting Easy to repair A win-win for all involved. What happened Sears???? |
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